Traditional elevator music is slow and soft, designed so that it can be played in a loop. Often mocked in films and used as a short comedic break, the music has earned a place in American culture, yet few are aware of it's intended purpose. The reason this music is used it that the slower wordless tunes has a psychological effect of slowing shoppers down, making them more patient, spend more time browsing. The result is higher sales. Quicker music encourages shoppers to go faster and in turn buy less.
-Professor Walter
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