What's in a name?

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03/18/2010

In 1989 Apple Computer release the most expandable of the original black and white Macintosh's. This new computer was based on the Macintosh SE chassis. The SE stood for System Expansion. The new Macintosh was essentially a Macintosh IIx. The x was included to note the addition of a 68030 microprocessor in the computer. The logical name for the new Macintosh, which was an SE with a 68030 processor, would be the Macintosh SEx. Apple was, understandably, reluctant to name their new computer the Macintosh SEx. The final decision was to abbreviate 68030 to 30 for the naming convention and call the new computer the Macintosh SE/30.

-Professor Walter

Posted at 10:01 PM in Advertising, Corporate History, Inventions, Technology | Permalink

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